Businesses rely heavily on technology these days and it needs to be a major focus of your business continuity plan.  Certain key functions like communications, product development, marketing, storage and security will hinge on your ability to adopt flexible technology that fits the needs of your organization.  Here we take a look at four key technology for an effective business continuity plan.

VOIP Platform

A VOIP platform is essential to business continuity as you can connect phones over the internet, enabling your team to maintain communications anywhere there is a connection.  This eliminates the need for a physical office and enables you to deploy your team to remote locations.  Using VOIP as your primary mode of communication allows you to pivot to a remote work model quickly without having a negative impact on your business.

Meeting Software

Having a secure place for your team to meet and collaborate is essential to maintain smooth operations.  Your creative teams need a platform to brainstorm ideas.  Team meetings, company briefings and client calls need to go on as scheduled.  Reliable meeting software keeps teams connected and adds a bit of a human element to the day when working remote.   Video conferencing also gives you the opportunity to meet with prospects and clients face to face, even if it is just on a computer screen.

Marketing Automation Platform

Having a centralized platform that houses all of your content and the tools you need to carry out marketing campaigns assures you that your efforts will not be negatively impacted in the case of an emergency.  Marketing is an essential support function and downtime can allow your competition to gain an edge.  Not only do these platforms streamline your marketing operations, they provide valuable analytics on how to improve.  Since these platforms are web based, they can be accessed anywhere with an internet connection, helping you to avoid interruption.

Cloud Computing and Storage

The Cloud helps to reduce investment in technological infrastructures, optimizes flexibility, mobility, etc. In short, Cloud Computing simplifies use by helping to get rid of the constrains of a traditional computer tool (deploying and updating software, storage space, accessibility of data, etc.).” “Using cloud storage as a depository for your files ensures they are safe in case your device get broken or lost. All storages have an “auto-upload” function, so you can synchronize it and download the photo in the cloud after the very moment it was produced.”

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Feb 19 21
Michael Auer
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